Jeff Cobb – Hedgehog & Fox

About This Blog

by jtcobb

I post here occasionally on things that are of general interest to me as an entrepreneur. You can catch me on a much more frequent and regular basis on:

The Tagoras Blog, where I write about strategy, marketing, technology, and learning in the world of continuing education and professional development. If you make and/or sell educational offerings in the adult education market, this is the blog for you.
Mission to Learn, where I write for pretty much any one who values lifelong learning and is interested in tips, news, and insights on how to be a better lifelong learner.

I hope you will join me in one or more of these places. - Jeff

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I was hanging out at Johnny’s, one of the local gathering places in my home of Carrboro, NC, on Saturday when I noticed that the woman working at one of the farmers’ market booth behind me was trying get my attention. “Do you want to buy some beef?” she was asking.

Now, typically when I am sitting in the very hot late morning sun of Carrboro watching my kids play, buying a slab of beef is not something you would have much chance of convincing me to do. Not even the grass-fed, organic, hand-fanned and fly-swatted variety this woman was selling. But then – whether intentionally or intuitively – she did something that every good salesperson or marketer needs to be able to do: she told a story that hooked me.

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