He is a sought after authority on the rapidly evolving learning economy and an expert in the global market for knowledge and learning.
As a trusted strategic advisor, Jeff has a long track record in helping leaders formulate innovative new strategies and guide their organizations to new levels of performance.
Contact him today to discuss how he might be of service to you or your organization.
The Longer Version
Jeff Cobb makes his living as a successful entrepreneur, in-demand event speaker, and published author.
He is also a trusted strategic advisor to leaders of trade and professional associations, learning technology companies, publishers, and training/consulting firms.
But, ultimately, Jeff is a visionary who clearly understands the rapidly expanding global learning economy with its many implications for the future success of companies in virtually all fields.
Learning is the fuel that powers the 21st century global economy. The ability to learn rapidly and effectively is what separates those who lead from those who fall behind.
Jeff champions the power of continual, strategic learning to keep individuals and organizations at the forefront. He sees learning as an ongoing, dynamic process that drives innovation and growth.
It can, in fact, transform an organization’s entire business model and generate opportunities for dramatic new growth.
“People who fail to navigate the shifting landscape risk getting swallowed up,” he says, “while those quick to adapt can actually strengthen their position and create new wealth.”
Which means that staying where you are is tantamount to losing ground.
I work with people who are learning catalysts, who are obsessive about their own learning and personal improvement and who are dedicated to helping others learn, grow, and change in positive ways.
One key vehicle for Jeff’s work is Tagoras(www.tagoras.com), a research and consulting firm he founded and serves today as managing director.
Tagoras advises organizations that sell knowledge and education experiences as a core component of their business.
“Along with enabling our clients to access larger audiences, we also dramatically boost their revenue by helping them maximize the value they deliver to members and customers,” he says.
I thrive on sharing and sparking ideas both in person and on the written page.
Jeff is frequently called upon to speak at events and other settings for a wide range of industries. His passion for learning is evident in the way he engages audiences and makes them realize how these concepts apply specifically to their own organizations or even to themselves personally.
“It’s immensely satisfying to connect with an audience and to see the light go on for them,” he says. “That’s because I know it’s the start of a momentous chain of events in their world.”
For more about Jeff’s role as an event speaker, please click here.
Yet another way of getting the message out is through multiple books and research reports. Jeff’s most recent book is Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market (Amacom 2013). It delivers practical measures for growing a thriving education business within today’s Global Learning Economy.
In addition to writing his widely read Mission to Learn blog, he’s also the co-author of three major research reports on learning and technology:
- Association Learning + Technology
- Association Learning Management Systems
- Association Virtual Events
For more about his books and publications, please click here.
Everywhere I’ve worked has been a unique learning experience.
While teaching at the University of North Carolina at Chapel Hill in the early 1990s, Jeff was exposed to computer-assisted approaches to learning. He immediately saw how it created a whole new world of possibilities.
In 1997, he was hired by University Access, a company that developed online learning experiences for colleges and universities, and later he led the company’s Academic Division.
He was named Senior Vice President of Business Development when University Access merged with IEC, a leading developer of computer-based training for Fortune 500 companies. The two entities were soon rebranded as Quisic.
The time came to launch my own company – it was a natural next step, and a big part of my own learning journey.
In 2001, Jeff left Quisic to found Isoph, an organization that helps nonprofit organizations create successful online learning initiatives.
Serving as Isoph’s CEO and working directly with a variety of clients, he developed a deep understanding of the business, technical and instructional issues that impact market-facing learning initiatives.
In 2005, Isoph was acquired by LearnSomething, where Jeff subsequently served as Vice President of Business Development for two and a half years before departing to launch Tagoras.
Jeff’s academic background includes an M.A. in Comparative Literature from the University of North Carolina, where he also taught. He earned a B.A. in English from the University of Virginia and studied at their McIntire School of Commerce, as well.
I take tremendous pride in the companies that have chosen to work with me.
Please go to http://www.tagoras.com/identity/who-we-serve/ to see a list of the diverse clients Jeff has served throughout his time with Tagoras, Isoph and LearnSomething.
Let’s begin a dialogue.
“That’s the best way for you to determine how my concepts about learning as the primary driver of innovation can apply to your particular situation. No doubt you’ll have questions. I’m confident you’ll like my answers.”
You can contact Jeff at jcobb @ tagoras.com or by calling 800.867.2046, x. 101.